Under the radiant skies of Malibu’s iconic coastline, Mitre is thrilled to announce the launch of ESSOTERIKAA, his new online store, establishing it as the official Mitre hub. This exciting development marks a dynamic collaboration with acclaimed Creative Director Hugo Melendez, renowned for his role as La Catrina Katarina in Mitre's hit music video “Pa’ Morir Nacemos,” a captivating work that has already mesmerized over a million viewers, and Creative Director of Makemake Entertainment, a music production powerhouse that features Mitre’s music in more than 50 shows and films on major platforms worldwide.

Hugo says, “We’re bringing a fresh wave of funky style straight from the heart of Malibu.”

The exclusive ESSOTERIKAA BY MITRE collection embodies the sun-drenched, relaxed essence of the ocean, alongside the mysticism of Day Of The Dead. This first collection pays homage to KATARINA, the ‘Queen Of Day Of The Dead’. Each piece is infused with the unique artistic flair that emerges from the profound journey of Mitre and Hugo Melendez along the Malibu Coast.

Mitre says, “Imagine cruising down the Pacific Coast Highway with the sun warming your skin, a gentle sea breeze tousling your hair. Listen as the ocean murmurs stories of metamorphosis, deep roots, and tranquil serenity. Katarina’s voyage through Mitre’s music, videos, and storytelling unfailingly reflects the unadulterated essence of death and rebirth, as pristine as the ocean’s depths. From the legendary shores of Malibu Beach, this collection unveils waves of endless possibilities.”

The collection strikes a perfect balance of laid-back and refined elegance, ideal for those who embrace the rhythm of the tides paired with a funky attitude.